Transactional marketing
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Have you ever found yourself frustrated, wanting to quit a strategy in your business because it’s not producing the results you want? Maybe you’ve been running a Facebook group with the hopes it brings you paying clients, or consistently posting on Instagram, hoping for an uptick in followers and engagement, and it’s just not happening.
My friends, this is what I call transactional marketing. It’s so easy for us to get drawn into an expectation and attachment of what marketing can do for our business, and let’s be clear, we all want to make money. But this underlying energy is not attractive, people can sniff it out from miles away, so it’s time to fix it and I’ve got some very simple ideas I’m offering you on today’s episode.
Join me this week as I show you how you might accidentally be in transactional marketing mode and why you want to avoid being in this place. I’m sharing my top 3 principles to help you course-correct if you do find yourself in this energy, so that you can create marketing content that not only feels enjoyable and fun to you but that your people can’t get enough of too.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!
What You’ll Learn from this Episode:
What the term “transactional marketing” means.
How many people unintentionally go into a transactional marketing mindset.
Why you want to avoid transactional marketing.
The difference between having a desire and purpose versus an expectation and attachment.
3 ways to course-correct when you find yourself in transactional marketing.
Why it’s so important for your energy to be in intentional enjoyment and purposefulness when you market.
The only rule I follow when creating my marketing content.
Featured on the Show:
Sign up to my email list and receive my free e-book called 20 Unsolicited Copy Tips!
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