The path of mastery with Karen Hawkwood

 
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I am so excited to introduce you to my dear friend and mentor, Karen Hawkwood, also known as KJ Sassypants. I’m so honored to have her on the podcast today and we’re taking a deep dive into the path of mastery and what Karen believes this means. This conversation isn’t going to resonate for everyone, but if it sits with you, I know you’re going to absolutely love it.

We live in a world, especially within the realm of business and marketing, where we want to attract our people and get them to experience the essence of who we are, but Karen is highlighting how we’re often doing the opposite, where we’re not being as true to ourselves as we could be. The path of mastery is all about feeling our way a bit at a time into what makes us uniquely us, and I can’t wait for you to hear Karen’s thoughts on this.

Listen in on our conversation this week as Karen walks us through her deep insights on the concept of the path of mastery and why it’s crucial to start getting a feel for who you are and finding the bravery to edge towards it. While this isn’t our typical business-focused episode, I think you’ll find that this is just about the best marketing advice ever.

If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list.

By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!

 
 

What You’ll Learn from this Episode:

  • What Karen believes should be everyone’s goal in business.

  • How to give your clients an immersive experience of who you and your business truly are.

  • Karen’s definition of the path of mastery.

  • How Karen thinks about the idea of mastery.

  • Why Karen believes it’s important to unhook what you do from how you do it.

  • How taming yourself in an attempt to control takes you out of mastery.

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