Better than an “I help” statement
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You know those “I help” statements that so many people think they should have, and that other people tell them they need to have? I recently had the opportunity to read dozens, if not hundreds of “I help” statements by coaches, and I could not help but observe how truly similar they all were.
So many people agonize over choosing the perfect words to demonstrate how they can help and what their work is all about. They experience so much angst and anxiety over it, and at the end of the day, what are we left with? A sentence that half-heartedly boils down what you do, only for it to very often, fall flat on the eyes and ears of those who need it most.
If you’re finding it challenging to follow the “I help” formula to display your passion and conviction for the work you do, and to show potential clients the profound impact of your coaching, this episode is for you. I’m sharing why we need to replace the “I help” statement, and I’m offering alternative sentences to help jog your imagination about ways to talk about what you’re really here for and what lights you on fire.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
What You’ll Learn from this Episode:
What I’ve observed about “I help” statements.
Why I think we need to replace “I help” statements with something better.
How to create a way to talk about your work without using the “I help” formula.
Why you might find it challenging to boil down the profound, magical impact of your work.
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