Client-centered scaling with Samantha Siffring

 
Samantha Siffring standing against a black wall, smiling, wearing a leopard print top.

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This week, I’m sitting down with the one and only Samantha Siffring. Samantha is a life coach who helps moms build profitable online businesses, and as two multiple seven-figure coaches who have been on parallel tracks and grown our businesses side by side, we’ve learned a lot about scaling our businesses.

Samantha and I have seen two extreme ends of the spectrum around the fears entrepreneurs experience when it comes to scaling. Whether you’re just getting started and scaling feels like a million miles away, or you’re tactically making moves to scale right now, there’s a fear of either having a giant business and the subsequent hustling that comes along with it, or the fear of wanting to enjoy your life outside of business, but being out of touch with your clients. So, the question is, is there a third option?

Join us this week as Samantha and I answer the burning questions that are on your mind about scaling. We’re exploring what client-centered scaling means, how we’re both uniquely doing this in our individual businesses, and how you can start taking the steps to decide what scaling your business in a way that feels good to both you and your client looks like.

If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!

 
 

What You’ll Learn from this Episode:

  • What prevents many entrepreneurs from getting started scaling their business.

  • The all-or-nothing thinking that is common around the notion of scaling, and why it’s a problem.

  • How to scale your business in a way that feels both good to you and your clients.

  • 3 keys to client-centered scaling.

  • Why ethics and morality often get conflated, and the difference between the two.

  • How Samantha ensures her standards of delivery are clear to her clients and her team.

  • Our tips for having difficult conversations and eliminating the risk of miscommunication with your clients.

  • The steps you can take to protect your nervous system when you’re in the line of fire.

  • What client-centered scaling means.

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