Re-envisioning outdated biases in the coaching industry

 

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Coaching is a collection of tools that, like so many others, can be so incredibly useful or turned into harmful weapons. When you can wound with the same tools that can up-level any aspect of your life, what really matters are your decisions about how you use these tools.

Inside my coach training program that I’m co-teaching with Melissa Tiers, we’ve been talking about the unspoken biases that have traditionally ruled this industry, which are now totally outdated. We’ve been exploring how to use coaching tools in the context of a violently oppressive world to work toward liberation instead, and I’m sharing my thoughts with you.

Listen in this week to hear why, without re-envisioning the way we talk about and practice coaching, we risk being completely irrelevant. You’ll hear five historical assumptions and prejudices that have long existed in this industry that need to be examined and reimagined, so we can, at the very least, reduce harm, and at best, turn coaching into a truly helpful force in the world.

 

The next round of the Best Fucking Coaching Course Ever Created starts September 2023. This is for brand-new coaches who have never taken coach training before, and seasoned coaches who want to radically update their skillset. Every single person who calls themselves a coach deserves the revolutionary ideas and processes we teach inside, so click here to sign up right now!

 
 

What You’ll Learn from this Episode:

  • 5 outdated biases that we need to re-envision in the coaching industry.

  • How coaching has prioritized improvement over witnessing, and why, sometimes, the response that’s called for isn’t improvement.

  • What witnessing means.

  • Why we have to upturn the emphasis on assertiveness over humility. 

  • How our need to feel powerful bypasses instances where we should feel powerless. 

  • Why individual empowerment cannot be complete without collective empowerment. 

  • How coaching perpetuates winning and being number one at the cost of others being held down. 

Featured on the Show:

  • Sign up to my email list and receive my free e-book called 20 Unsolicited Copy Tips!

  • If this episode is making you think, I would love if you could share your thoughts with me over on Instagram!

  • I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!

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