The story behind my podcast rebrand

Written By Simone Grace Seol
 

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This podcast is a medium that I use to talk to you: my kindred spirit, ally, and partner in doing the work that is important to both of us. Through that lens, my podcast titled Joyful Marketing was starting to feel misaligned with who I’m becoming and the space my work is taking up in the world. 

I relate to you and the world from my orientation as a Korean mom. If you’ve ever thought, “I need a figure in my life like that,” this podcast is an invitation for you to have a relationship with me in that way. And if you’re also contemplating a pivot, transition, or rebrand, I hope that sharing my process helps you clarify your own thoughts about how you want to move forward in the world.

Join me this week to hear the story behind my podcast rebrand. I’m offering the journey of exploration and discovery that I’ve been on as it relates to my heritage, culture, physical DNA, and spirituality, and why I’m choosing to serve and love on you as your Korean mom. 

If you’re looking for a one-stop shop to find the best of my teachings organized into a beautiful actionable sequence, I got you. I took the best of my episodes and created a whole damn workbook around them: The Simone Starter Pack. It’s the ultimate marketing cheat sheet. What are you waiting for? Grab it now!

 
 

What You’ll Learn from this Episode:

  • The core of why I felt the desire to rebrand my podcast. 

  • How marketing started to feel like too small of a framework.

  • What I’ve explored and discovered about myself in the process of rebranding this podcast. 

  • How the ongoing joke of me being your Korean mom makes me feel rooted to my lineage.

  • Why I’ve chosen a jar of kimchi as my new podcast design.

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Simone Grace Seol
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