Marketing and intersectionality
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This week, I’m sharing with you one of the most horrifying blind spots I’ve had as a marketing coach, and this blind spot is that visibility, authenticity, and the ability to command authority are not applied the same way to all people. They are intersectional.
As a marketing coach, my rallying cry to you for the longest time has been to just show up, be messy, and to fuck around and find out. However, to say that everybody can do this with the same amount of work and risk was an egregious failure of mine. Marketing, selling, and anything that involves putting ourselves in public perception have never been the same for all bodies, and I want to address this in today’s episode.
Join me this week to hear why it can literally be unsafe for non-white bodies to just exist, let alone take up space, perform, and prove themselves. I’m sharing the things about marketing and intersectionality that I didn’t see before, and how I’m dedicated to making a change in my work.
If you’re looking for a one-stop shop to find the best of my teachings organized into a beautiful actionable sequence, I got you. I took the best of my episodes and created a whole damn workbook around them: The Simone Starter Pack. It’s the ultimate marketing cheat sheet. What are you waiting for? Grab it now!
What You’ll Learn from this Episode:
One of the biggest blind spots I’ve had as a marketing coach.
How it takes a lot more work, risk, and energy for some people to just show up and be seen.
Why it’s easier to be authentic if who you are isn’t threatening to the status quo.
How white supremacy has constructed a clear hierarchy of what constitutes being trustworthy, intelligent, or professional.
Why being messy in your marketing is a luxury not everyone can afford.
Featured on the Show:
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