The dangers of expert-washing your marketing
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Have you ever been given feedback on optimizing your business, only to find that you don’t want to do any of those things? Ever got someone to edit your marketing copy to find it no longer sounds anything like you? Do you question whether you need to shorten your long and rambling emails, or vice versa?
If you’ve got an instinct about what feels uniquely brilliant to you, but also feel tempted to override your intelligence with expert advice, you may be at risk of expert-washing your work. Sure, how people perceive your business matters. However, there are some inherent differences between expert-washing and taking genuinely good advice, and you’ll learn what they are on this episode.
Join me this week to discover the dangers of expert-washing your marketing. You’ll hear the difference between trusting your unique brilliance versus trying to fit into someone else’s mold, how to identify if you’re operating from other people’s ideas, and how to never betray yourself in the name of expert advice.
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What You’ll Learn from this Episode:
What expert-washing your marketing means.
The consequences of expert-washing your work.
Examples of how you might be tempted to expert-wash your marketing.
The difference between expert-washing and taking genuinely good advice.
Questions to ask yourself about whether you’re operating from someone else’s ideas or your own instincts.
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