The invisible person who can make or break your marketing
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There is one aspect of marketing that has the power to determine whether your marketing works at all, and that is the silent receiver or the invisible person your copy is addressing. If all you do is hone in on who your invisible reader or listener is, I promise, your marketing will dramatically change for the better.
Every time you put a piece of marketing out into the world, you are intending it to be received by another human. However, what I’ve seen time and time again is that we don’t give much thought to who that person is. The consequence? Marketing to someone random, someone who doesn’t care about your work, or even someone you actively don’t want to market to.
Join me this week to discover why clarifying the invisible receiver of your marketing can be such a game-changer. You’ll hear why you’ll most likely fall into the trap of ineffective marketing without clarifying the invisible receiver, and how to foster a relationship with your invisible people in a way that assumes trust, mutual affection, and resonance.
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What You’ll Learn from this Episode:
What I see most commonly in ineffective marketing.
The clues that you are ineffectively marketing to the invisible people in your feed.
What happens if you consistently speak to people who don’t know you, like you, or care.
How the invisible person you speak to in your marketing sets the tone for your marketing.
The only person you ever need to see and hear your marketing.
My criteria for the invisible person I want consuming my marketing.
Featured on the Show:
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