Asshole Brain, the song by Jessica Heimsoth

 
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What is your brain’s go-to negative thought? Whenever my brain senses danger, it likes to tell me that I suck and no one likes me so I should just stay hidden, and I bet you’ve got one that your brain likes to repeat too. My guest today is my mastermind client Jessica Heimsoth, and she’s written a song that emulates this exact experience, and I know you’re going to love it.

Jessica is a fully-booked life coach who specializes in working with Christian adults with ADHD. She wrote a song called Asshole Brain, it’s hilarious and catchy as hell, and I’m speaking to her today about the creative process behind it and how it speaks to what all of us coaches go through as we’re growing our businesses.

Join Jessica and I this week as we share her brilliant song and talk about the importance of practicing self-love and tuning into what really lights us up individually. I hope this episode serves as a permission slip for you to bring more creativity and playfulness into your marketing and selling, so that you too can be a fully-booked coach just like Jessica.

If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!

If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!

 
 

What You’ll Learn from this Episode:

  • How this song came about and why Jessica intended for it to be silly.

  • The biggest takeaways Jessica took from being in the mastermind.

  • Why having negative thoughts about yourself isn’t a sign that something has gone wrong.

  • How you always have the opportunity to create connection and trust with anyone, coach or not.

  • Why you can’t stay in a self-protective shell, unwilling to be vulnerable.

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How to avoid marketing like an asshole

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How to decide what to invest in