Ever wish you could just coach, and not bother with the pesky marketing stuff?

You love coaching. And you’re damn good at it.

Like, honestly. Not just in an “I make my clients feel better” kind of way, but in an “I change entire mindsets, lives, and generational patterns” kind of way.

It’s obvious to anyone who gets on a Zoom call with you.

But the stuff that you think you have to do to “grow your audience” and “convert them” — dancing on a reel 2x a day, anyone? — makes you kind of want to puke.

And what you’ve been taught about how to “call in high-ticket clients” sounds uncomfortably close to manipulation and abuse.

So, let me ask you this.

Why do you put yourself under pressure to do any of it? Why not say, “fuck it all, I’m doing it my way!”

Here’s my guess.

You’re probably scared. It probably feels like the cards are stacked against sensitive, empathetic, ethical humans like you, and the only ones who seem to make it big are marketing in ways that feel a little disconnected at best, and scammy and gross at worst.

As you watch them post selfies on their yacht (#blessedlife), your brain is probably telling you, you’ve got to choose.

Play the game, or lose your business.

The good news is, your brain (in this case) is wrong, my friend. Incredibly wrong. Wrong as all fuck. Wrong, wrong, wrong!

Joyful, ethical, sleaze-free marketing that doesn’t rely on manipulation or gimmicks, and treats people like dignified human beings, WORKS.

First piece of evidence? Hey, you landed on this sales page, didn’t you?

This entire sales page is free of pain points, fake urgency, highly selective testimonials.

And guess what? I still earn a great living. And you can, too. You’re in the right place if, at this moment:

• Marketing feels heavy, awkward, and time-consuming.

• It feels separate from the rest of your business - you know, the part where you actually help people.

• “Marketing is about service.” Yeah, yeah, you get it - intellectually. But it doesn’t actually feel that way.

• You feel helpless when talking about the brilliance of your own offer. You feel way too close to everything to have any kind of perspective.

• Every time you have to write a call to action, or make an offer, your brain suddenly freezes. Gahh, the pressure! The awkwardness!

• You wait for an open space of time, the right mood, perfectly-aligned stars, the magical feeling of being tapped into the creative flow of the universe… then you’ll be able to churn out all the magnetic content. Except that happens... almost never.

• You look at people cranking out so much quality content, and who still have time to actually coach people. You wonder -- “But how? Didn’t creating all that content drain the fuck out of you?” 

Is relying on referrals alone starting to sound awfully good? Then keep reading.

Corporate marketing culture was invented by the likes of Comcast, Johnson & Johnson and Walmart to sell detergent and soda.

It was created by white men in suits selling cheap commodities to millions of people they’ll never meet so they can maximize stakeholder returns.

It’s all about leveraging data points to sell to as much of the ‘masses’ as possible. And this way of marketing, impersonal and soul-less, is what you’d learn in marketing courses at university. It’s how conventional “marketing experts” are trained.

Even if you buy marketing courses targeted to solopreneur coaches, you’ll find yourself steeped in those outdated ideas. Even digital marketing in 2023 is a direct descendent of old school corporate culture.

Blech.

Ever been stressed out by trying to do an “ideal customer avatar”? Or felt icky trying to “generate more leads”? Pushing “pain points” and faking urgency?

Why does it feel so wrong, so awkward? Why does it feel like pulling teeth? It’s because you’re not fucking Pepsi Co.

We are life coaches who sell intimate, deep, life-transforming work to one individual at a time, within a sacred container of trust. (This is true even if you’re selling a group or membership program.)

Of course you don’t want to manipulate data and corral people through a funnel to get a sale. And of course you don’t want to churn out “content” on a schedule like you’re assembling blenders on a production line.

And thank goodness, you don’t have to. There is a different way.

you can un-do corporate marketing culture and rewrite the rules so that it actually sounds like something you want to do.

Enter Joyful Marketing.

Because whether you want to sign 15 clients or 1,500, all you have to do is:

1. Show up like a normal human being,

2. Meet people that you actually like,

3. And let them know how you can help - in person, in email, on social media - anywhere there are humans.

Weirdly enough, that can actually be pretty hard at first. Because we’ve been brainwashed by the other stuff that makes us feel like we have to act like some combination of a sleazy used car salesman and a content-generating AI robot to get consistent sales.

So I’m here to be your guide all the way to the other side.

Come with me.

INTRODUCING

Joyful Marketing

The 5 modules teach you step-by-step, down-to-earth strategies. Lofty ideas are nice, but you also need to know exactly what to do today.

And they are designed to support you in truly feeling at home in your business, where you can rest easy knowing that your marketing and selling is a reflection of your heart.

Here’s what you will learn in each module.

Module 1. BE IN PARTNERSHIP

Learning how to be in a collaborative ecosystem is the difference between feeling alone and confused, and feeling connected and motivated. In this module, you will learn…

• How to double your confidence by partnering with the spirit of your business

• How to “call in” clients who are a “hell yes” on you

• What to ask yourself everyday that will make your marketing irresistible to your perfect-fit clients

• Little-known ways get your nervous system on your side so you’re not always fighting against yourself to get work done

• How to honor your unique brain (even if you have ADHD, high sensitivity, trauma, or are on the spectrum) to finally create consistency and sustainability in your marketing

Module 2. CONTENT THAT SERVES

Never be in doubt about what to write, how to write it, and whether it will actually help people and create results. In this module, you will learn…

• The #1 principle that will 100% remove any whiff of sliminess or neediness out of your marketing

• The only copy rule you need to un-boring your message, and make your writing irresistible

• How to share in a way where people are genuinely changed by the content you serve up, so they want to follow you and know more

• The one technique that kills perfectionism, saves you tons of time and increases joyful productivity

• How to embody the ultimate generosity in your content

Module 3. OFFERS THAT SELL 

Making offers is stressful? Do you hold back and try to ‘space it out’ so people don’t feel pressured or spammed? Only in corporate marketing. In this module, you will learn…

• How to make an offer that feels like water to a thirsty person

• How to think about offers so that making one becomes an act of service in itself

• The one magical frame that always makes making offers feel relaxed, fun and generous (Seriously. It’s time we all broke up with that internal pressure for good)

• The non-icky, non-manipulative way to create urgency so people say “yes” to your offer now

• The one principle that makes it crystal clear exactly when, and how often, to make your offer

Module 4. LEAD YOUR COMMUNITY

It’s not enough to pitch your coaching and get buyers. You must be the change you want to see in the world to create a bigger wave of change in the world. In this module, you will learn…

• How to draw in the kind of people you want to hang out with, and be their leader (spoiler alert: this is the main thing that actually makes marketing fun, like it’s a party)

• How to create authority without hierarchy, and exude expertise without feeling fake or pretentious

• How to develop a strong backbone so you create and enforce excellent boundaries around your business (hint: this removes 90% of the stress of showing up online)

• How to create beautiful, joyful, growth-creating cultures in the communities you lead

Module 5. BE IN YOUR OWN BREAKTHROUGH

There is no better marketing than for people to see you being the living example of transformation. In this module, you will learn…

• How to live in integrity with what you preach… without having to turn yourself into a superhuman perfect robot

• Tools that make personal breakthroughs and hitting big goals normal

• How to become known for creating client breakthroughs

• My signature evaluation protocol that regularly takes my clients to fully booked while hustling less and enjoying life more

GET A GIFT BOX IN THE MAIL

You know what’s joyful? Gifts. And hard copy workbooks. (Can I get an amen?)

In fact, when you sign up, you’ll immediately be mailed two of Joyful Marketing’s essential program books, plus extra goodies. You’ll be able to dig into this stuff to play with right away, but without having to stare into a screen all day.

Here’s what’s included your box:

• The Joyful Marketing Workbook: This is the entire Joyful Marketing curriculum and all the exercises. People always ask me the exact beliefs, practices and rituals I used to create a 7-figure business in 2 years. It's all here, broken down into bite-size pieces so that you can implement one day at a time, and see results immediately.

• The Big Book of Marketing Answers: Wish you had a “pocket Simone” that could answer every marketing question you have, at any hour of the day? Well, we don't have that technology, but this is the second best thing. If you have a question -- whether it's about get more engagement, or how to announce your niche change -- the answer is guaranteed to be in this book.

• A few other slightly magical gifts that will help you achieve the Joyful Trinity of "Work hard. Rest hard. Play hard."

“Love in a box” love notes from Joyful Marketing students:

My story

I’m Simone Seol, life coach, business mentor for coaches, host of the Joyful Marketing Podcast.

I started out as a tarot-reading hypnotist who loved the work of actually helping people, but wasn’t making much money at all.

Then through a ton of trial and error, I actually figured out how to do the marketing and selling stuff in a way that doesn’t feel gross to me. Weirdly enough, that was when the floodgates opened.

Since I started implementing those principles, I have coached thousands of humans, and my company has brought in over ten million dollars in revenue.

Throughout it all, I’ve noticed over and over again there is only one crucial difference between the thriving coach and the one who is always struggling.

It’s whether they market in a way that truly feels like them, where their creativity and joy are fully honored.

That stuff is not “nice to have.” It’s a must if you want to build a sustainable and abundant business. And it’s about so much more than just more money. Because we love money, but we also want a wonderful, balanced life, and a deep feeling of being congruence with our values.

If you are just starting out, Joyful Marketing is what will get you connecting with your first paying clients fast.

If you already have a profitable business, the teachings inside this program will be the difference between stressful, hit-and-miss business cycles, and an ease-filled and sustainably profitable rhythm of business.

I give you my word: Joyful marketing will be the end of marketing dread and business burnout, forever. 

You might be wondering…

• Will this teach me how to create a website/nail my niche/write an algorithm-optimized Instagram bio/build a funnel?

No. You don’t need ANY of this. Joyful Marketing will help you start building an irresistible brand and draw in your ideal clients without any of this.

• Will this help me with ads?

No. Ads can be great, but I made nearly a million dollars with life coaching 100% without ads, and I want to teach you the little-known steps to do exactly that, too.

I love helping people build lean businesses (that is, without paying for traffic or clicks or fancy bells and whistles). This program will teach you the exact steps to do so.

Here’s how you start.

Depending on what you’re most hungry to learn, pick a module.

Spend 5 minutes watching just one video.

Spend 10 minutes doing just one worksheet exercise.

That alone could change the trajectory of your business.

Any single tool, technique or worksheet can change the air around you and compel that follower to come out of the woodwork to hire you today, inspire your million-dollar idea, or create a domino-effect of positive influence that changes the life of someone who hasn’t even been born yet.

There is so much good, and any starting place is magic.

Start today.

I’ll see you on the other side.