Do you ever make those bleary-eyed, 2 a.m. Amazon purchases?
And then two days later… you get a box and you’re like: “what was I thinking?”
Oops. Me too.
What’s exactly going on here?
Well…. This reveals something interesting: human behavior is not very rational, when it comes down to it.
The problem? So much well-intentioned marketing advice sits at the level of rationality. Thinking. Logic.
“Tell them what exact problem you solve.”
“Lay out the ROI so the purchase makes sense.”
"Explain your process step by step so they know what they're getting."
Sure, these can be helpful….
… but what do you do when it's really the unconscious mind that decides what to buy?
And then the conscious mind merely catches up afterward.
Guess what? The unconscious mind driving your clients’ decision-making as well.
That one client who bought from you…. didn't buy because of you overcame their objections so effectively.
They bought because of a random story you told three months ago in an email… that triggered a memory from their childhood. They may not even be aware that that’s what happened.
Remember: the unconscious mind decides what to buy.
And then the conscious mind makes up the reasons why.
If you've been working hard, doing all the "right" things, and still not getting results — it's not you. It's that nobody taught you how to talk to the part of the brain that actually makes decisions.
Question everything you've been taught about marketing.
Your logical brain says: "They'll buy from the person with the best qualifications. I need more credentials!"
→ In reality: people buy from the person they perceive as "most like me."
Your logical brain says: "I have to give them airtight reasons why my product is the best on the market."
→ In reality: people often buy whatever is the easiest to remember and the lowest effort to reach for.
Your logical brain says: "I need to nurture my audience, take them through a customer journey, and convert them."
→ In reality: many of the biggest buying decisions happen fast, impulsively, from gut instinct. Far before the "customer journey" is complete.
Your logical brain says: "They'll buy once they see how my product can improve their lives."
→ In reality: people tend to keep doing what they've been doing, even when it's causing them pain. Knowing what's better isn't enough to make most people act.
So what actually gets people to buy?
Out of curiosity, I studied what other "experts" teach about “unconscious” marketing.
It….. wasn't good. 🤦🏻♀️
"Mirror their body language to make them lower their guard."
"Anchor positive emotions to your product so they associate buying with pleasure."
"Prime them with scarcity cues that trigger their lizard brain."
Ugh. Gross. NO THANKS.
It was the same-old predatory bro marketing with a neuroscience-y costume on.
If that makes you recoil — good.
You have ethics. You actually care about people.
Believe it or not, these are actually advantages.
And that's exactly what will make you brilliant at the kind of marketing I'm about to show you.
I'm a marketing teacher who's created over $10 million in revenue — with a background in hypnosis and magic.
I've been studying and practicing unconscious influence for nearly 20 years.
Before I started a business, I’ve used it to raise tons of money for nonprofits. And it was a key ingredient in my business success as well.
And for a long time I’ve known it was the missing piece for so many people who were “doing all the right things” and but not getting very far.
So I set out to teach it.
And then I stopped myself.
Because I knew that if I just packaged up "how to market to the unconscious mind" and sold it, it would be a hit. It would be smart, scientifically-supported, and effective. But it could easily become another weapon in the wrong hands.
Because effective control of the unconscious mind can (and often is) also be used for propaganda, cult-like persuasion, and predatory sales.
That’s why I spent a year and a half — an excruciating, hair-pulling, ADHD-brain-torturing year and a half — figuring out how to teach this in a systematic way that could NOT be used for evil.
An approach to influencing through the unconscious mind puts ethics, consent, and transparency at the center.
Where protecting people comes before closing them.
Where we never do anything we wouldn't want done to ourselves, or someone we love.
I finally figured it out.
And poured all of it into one course that makes it all simple, actionable — FUN.
Welcome to Simone's Slumber Party.
If you’re not selling as much as you want, this is why.
There are 4 Steps of Unconscious Influence that have to happen — in sequence — before someone will buy from you.
Most people are missing at least one. Many are missing two or three. Some have them all scrambled.
And no amount of grinding, posting, or perfecting your sales page will fix it — because the problem isn't happening at the conscious level.
Missing Step 1?
You could send a thousand emails with the smartest copywriting in the world — and people will scroll right past with a vague feeling of "ehh… something about it doesn’t feel right." They won't know why. It's unconscious.
Missing Step 2?
You could list a hundred reasons their lives will be better with your thing. They'll click away thinking "sounds great — for someone else."
Missing Step 3?
You'll have fans. They'll love you. They'll DM you heart emojis and tell you how inspiring you are. And they will never, ever buy.
Missing Step 4?
They'll trust you. They'll want your thing. They'll believe it's exactly what they need. And then they'll file it away as "later.” Except… later never comes.
Inside Slumber Party, you'll learn what the 4 Steps are, identify exactly where you're leaking — and know precisely what to do to fix each one.
Here's a taste of what's waiting for you inside:
34 ways to create genuine urgency — that make people want to jump NOW, without manufactured scarcity or pressure tactics
The neuroscience of why people really buy — dopamine, oxytocin, and how to ethically trigger both so your marketing becomes something people crave
10 unconscious biases everyone has — and how to make them work for you instead of against you
5 hypnotic storytelling techniques that hook attention, create powerful emotional pull, and make buying feel like their idea
A "virtual oxytocin spray kit" — simple, fun ways to build so much trust and warmth into your marketing that buying from you feels like a no-brainer
4 strategies for opening your ideal client's unconscious receptivity (it genuinely blows my mind how many people skip these)
1 game-changing insight about vulnerability in marketing that actually increases people's trust in your authority
And dozens upon dozens of copy prompts that'll have people asking "what are you DOING? your marketing is on FIRE"
What you get:
The epic 101-page Slumber Party Playbook — insights, games, prompts, and challenges that make implementation feel like play. This will be your marketing best friend for the next year — and beyond.
BONUSES:
Highlights from the pop-up Facebook group — value-packed coaching replays from Simone and the party chaperones
Fundraising with the Unconscious Mind — apply these principles to raise money and resource good-for-the-world movements.
Billy's Simple Tapping Guide — dissolve any stuckness in under a minute (photo demonstrations in fleece shark pajamas included)
Simone's Top 40 Email Subject Lines from a $3.5 Million Year — previously only shared with private mastermind clients. Lift them directly, riff on them, play with them. You have my permission.
You get forever access to everything.
The price increases from $100 → $750 on Monday, February 16th at 11:59pm ET
**I don’t do flash sales or limited-time discounts. I generally don’t fuck around with pricing. I've charged $100 for this since day one. This is a one-time, permanent price increase — and if you've been in my world for a while, you know that's real.
What Slumber Partiers say:
On February 17, the price goes up to $750 permanently.
Last chance to enroll at the legacy price.
Let me tell you what Slumber Party is NOT.
It's not a program you'll poke around in for a day, feel overwhelmed, and abandon.
It's not a bootcamp where "DO THE DAMN WORK" takes priority over your safety and sanity.
It's not manipulation with a smiley face slapped on it.
And it's not a workbook you'll look at once and file away to gather dust.
Slumber Party is designed so that playing the games IS the learning.
The implementation IS the fun.
You won't have to force yourself to do the work — you'll have to stop yourself from doing more.
Why I really made this.
I'll be honest with you. This is the kind of thing I wouldn't put on a typical sales page — but it's truer and more important than anything else I could say here.
We're at the brink of collapse. Economic, social, climate, geopolitical — pick your poison.
The government isn't coming to save us. The billionaires sure as hell aren't.
So many of you have something real to offer. Not just products and services — but ideas, solutions, movements that could actually begin to unfuck the world.
But those things need legs. They need people paying attention, rallying around them, and funding them.
I'm just one person. I can't clear the road for you. But I can hand you a flashlight, a first aid kit, and the tools to take your next step. And I can bring to your side a crew of smart, awake, good-hearted people trying to do the same.
Getting YOUR ideas out of your head, rallied around, and funded — so your movement gets real wings.
That's what Slumber Party is really about.
Not to brag, but if this was ALL you had to guide your marketing this year, you'd probably be better off than people who spent thousands on trainings that don't even begin to touch how the unconscious mind works. 💅
Now’s the time.
Love,
Simone
P.S. — This playbook has enough prompts, games, and challenges to fuel your marketing for a full year. Your future clients are waiting for you to learn this. Don't make them wait any longer.