Let’s play a game.

✓ Count every time you voiced a political opinion and someone got offended.

✓ Count every time you said, “You know, I can actually help you with that,” got crickets, and wanted to burrow into a hole forever.

✓ Count every time you set a boundary (!!) and got a bunch of unfollows.

✓ Count every time you showed your face on live video… and were sure the entire world was laughing at you.

Every time it happens, you’re going to put a checkmark on a piece of paper.

Because we’re counting them up.

***

Those heart-palpitating, vomit-inducing, “oh-fuck-WHAT-HAVE-I-DONE” moments?

Those are the moments that actually move your business forward.

You can distract yourself with content calendars and website branding and ad funnels until you’re blue in the face.

But the uncomfortable truth is, if your next moves aren’t taking directions from deepest truth and integrity, it probably isn’t doing much for your business. So…

Most business owners waste a whopping 98% of their time on (1) busy work and (2) overthinking… leaving just a measly 2% for actually taking meaningful risks.

And the results? Yeah, they reflect that sad reality. But here’s the game-changer: we’re flipping that ratio on its head.

Join me, Simone Seol, your game mistress, for a thrilling 5-week adventure of rapid transformation. During this journey, we’re diving headfirst into daring action, one after another.

Here’s the scoop: each day for 5 weeks, I’ll throw a provocative challenge your way:

🔥 Tell the Truth: Please, for the love of God — no more “marketing-speak” and hiding under your “professional” mask. Spill the tea like you’re texting your best friend at 2 AM. Bring the intimacy, the rawness, and all those juicy details that keep us up at night. Speak in ways that wake your people the fuck up, and get them enraptured with you and your work.

💥 Take the Dare: Make the offer you've been too scared to make, make it for the 5th time today, double your price, kill that project that’s been dragging you down, say “no” to the proposal that is a “good opportunity” on paper but feels like “ugh” inside, but reach out to the artist that you think is “above your league,” and for the love of all things holy, dig up that testimonial and share it already.

Your transformation, your choice.

You can customize your Truth or Dare to 5 different modes, each of which comes with its own guidelines and challenges. You can choose one, or mix and match! Click on the + sign below to check out which one is for you:

  • Working hard, pushing yourself to the limit, and finding yourself exhausted and overwhelmed? What you need is gentle encouragement to take small steps that make your business a nurturing, sustainable, and rewarding place to be. Through compassionate truths and nourishing dares, you'll flex the courage to go against hustle culture and discover how to build a business ecosystem that generates results while your spirit and body get to regenerate. Ahhh…

  • This is for you if you tend to mold yourself into the most likeable version of yourself, hate to disappoint or disagree with others, struggle to say “no,” or set boundaries. All of this is messing with your creativity AND profitability! Through raw truths and boundary-affirming dares, you'll discover that saying "no" creates space for more meaningful "yeses” and people who energize rather than deplete you. Create the space for your juiciest creative work, your best-aligned clients, and yes, more money.

  • This is for you if you know you’ve got the good stuff… but hide behind a “safe” professional persona, and crave to be bolder, unforgettable, and dare I say… iconic? Through truths and dares, you will harness the power behind your unique, 1-in-8-billion stories, truths, skills, and complexities. Because your business isn’t just about the work. It’s also about the irreplaceable human who delivers them — you!

  • This is for you if you are endlessly refining but never releasing, waiting to do more research, get another credential, or achieve another milestone before you give yourself permission to do the thing. These truths and dares will break the paralyzing spell of perfectionism and catapult you into the exhilarating rewards of messy, real-time action. See how much stronger your work gets — and how much more attention and money opens up — when you iterate through interactions with actual humans rather than the echo chamber of your own thoughts!

  • This is for you if you’re already in a good place but on the verge of your next big leap or pivot. It will shatter the ceiling on what you believe is possible and take you from “this is fine, I guess” to “HOLY WHAT!” Through exhilarating truths and quantum-leap dares, you'll learn to think, position, and operate at a scale that makes your current achievements look like a mere warmup.

Of course, every participant will get the full guidelines for every single mode. Imagine what you could do with all of these truths + dares in your toolbox…

Picture this: you've just completed your third dare of the week.

Your palms are sweating as you hit publish. Then the first comment comes in. Then another. People are responding — not with the judgment you feared, but with "FINALLY someone said this!" and "Where do I sign up?"

You finally announce that you’re pulling the plug on the course that’s been weighing you down. And even though you were holding your breath for disappointed emails, your inbox is filling with messages like: “I wasn’t expecting this… You’re so inspiring.” “Congratulations, I can’t wait to see what you’ll do next!”

That's the moment everything shifts. When you realize all that fear was protecting nothing but old, outdated, limiting beliefs. That moment changes everything, and we’re loading these moments up, one after the other, for a 5-week challenge that will change everything about your self-belief, aura, integrity, and persuasive power. Forever.

If you're ready to stretch, I have one question for you:

Download the Pre-Game Workbook immediately upon purchase.

Here’s what our students are saying:

Details

Dates: March 20-April 24, 2025 (5 weeks)

What’s included:

  • Instant Access to the Truth or Dare PRE-GAME PDF

  • Truth or Dare: The Game Book (Printable PDF)

  • 5 90-Minute Live Q&A calls with Simone (all calls are recorded + replays available)

    3/20: 8 PM EDT | 4/3: 9 AM CEST (3 AM EDT) | 4/10: 1 PM KST (12 AM EDT)

    4/17: 8 PM EDT | 4/24: 9 AM CEST (3 AM EDT)

  • Private Facebook Group where you get to ask questions and get support in real time

$250

Note: This course is NOT included as part of HOME. HOME members who wish to participate must purchase separately.

Unlock the Deeper Strategy Vault.

This is the real gold. What makes Truth or Dare more than just 5 weeks of surface-level action-taking.

You will learn how to create, communicate, and sell at an entirely different frequency by leveraging the deepest inner strategies of marketing that no on'e’s ever taught you before. This is what will ensure that your big, courageous moves don’t just fizzle out so you snap back to your old patterns of playing small. We’re not just upleveling your marketing: we are here to unlock a whole new level of consciousness. The Deeper Strategy Vault includes:

💎 THE DIGNIFIED VULNERABILITY FRAMEWORK: honesty without manipulation or cringe

Most attempts at “authenticity” today are either carefully-curated imperfections or awkward trauma dumping, where creators treat their audience like we’re their therapist and it’s all very uncomfortable. (We’ve all seen it!) The Dignified Vulnerability framework will teach you how to reveal the little-discussed, sophisticated third path — how to tell vulnerable truths… in a way that also underscores your dignity and credibility.

💎 THE DARK RADIANCE INVENTORY: let your darkness become your magnetic edge

Let’s address the root issue that fucks up most people’s marketing: I'm talking about the unresolved dissonance between your deeper truths and how you show up. The tension of all the un-integrated paradoxes inside you. I’m talking about your failures, your shame, your greed, your hypocrisies, your fears, your pettiness, the terror of your mortality… sitting right alongside your brilliance, generosity, kindness, beauty, grace, and power.

Mark my words: unless you’re actively integrating your “shadows” into the way you show up — in ways that require you to face your deeper fears and mine from your deeper courage — you will always find marketing to be a chore, your ideas will remain surface-level, and you will come across as bland and forgettable… when we both know you’re NOT! And when you CAN do this, marketing will become an exhilarating exercise in personal liberation... and you’ll find yourself effortlessly creating stuff that grabs people on a primal, visceral level and doesn’t let them go until they TAKE ACTION. This is a skill that most people never access… but is pretty fucking epic to have ;)

💎 THE INTEGRATED AUTHORITY FRAMEWORK: command respect without the pedestal

It’s time to ditch the typical marketing dynamic where you’re having to present as the expert who is “above” or “ahead of” your audience, has conquered all the challenges, acquired all the knowledge and the solutions. (Yes, this is happening even if you think you show up in a non-hierarchical way — especially if you struggle with impostor syndrome, often question the value of your work, or find yourself censoring certain parts of yourself around your people.)

I’ll teach you how to rewrite this dynamic, allowing you to connect as equals while maintaining the authority needed to lead and inspire. It's the rare "have your cake and eat it too" solution to the authority paradox.

💎 THE EFFORTLESS EMERGENCE WAY: where marketing becomes automatic

Marketing should never be something you have to "cross off the list.” Effortless Emergence will teach you how to turn marketing into something that emerges naturally from the deepest, most liberating work you do on yourself.

Truth or Dare is the ultimate course in deep radical integration: we’re integrating your insides and outsides, your light with your darkness, your spirituality with your marketing.

I've distilled nearly two decades of painful trial and error into genius frameworks and tools that will help you learn all of these skills in simple, doable steps — in just 5 weeks.

These are, admittedly, a little strange... but they're devastatingly effective, and will create immediate and dramatic shifts in both your business and personal life.

Why am I pouring it all into Truth or Dare? Because I'm tired of watching brilliant creative people apply surface-level tactics year after year, never going deep enough, and wondering why they’re not getting different results. If you want to stop that cycle forever, Truth or Dare is where you need to be.

The one and only live cohort for this course starts March 20. Sign up today to claim your spot.

⚠️ WARNING: This program has side effects.

You might notice, after playing Truth or Dare for 5 weeks, the following side effects:

  • Unexpected revenue increases

  • Sudden disappearance of impostor syndrome

  • Addiction to the rush of speaking truth

  • Dramatic decrease in caring what others think

  • Spontaneous elimination of marketing procrastination

You’ve been warned. Proceed at your own risk.

Praise for Simone’s Courses

Frequently Asked Questions

Q: I’m a total beginner in business. Is this course for me?

If you’re just starting out in your business, or consider yourself to still be in early stages, don’t waste your time with busy work. Doing some things that scare you to death — and growing your confidence and courage along the way — is the fastest way to get clarity and movement. If I could go back and advise myself from 10 years ago, this is exactly what I’d tell her to do.

Q: I’m already comfortable being very honest in my marketing. Is this course for me?

If you’re comfortable with being honest in your marketing AND you’re 100% satisfied with how your business is going, then you don’t need this course. On the other hand, if you’re not making as much money as you want, feel plateaued in your business, or feel like you’re on the verge of something different, there’s probably some kind of internal taboo that needs to be broken.

And identifying and breaking that taboo is the fastest path from where you are to where you want to go.

“Truth or Dare” isn’t just about learning how to take off your mask. It’s about finding the new edge of your own evolution, and stepping into it.

Q: I’m already an established business owner. Is this course still for me?

Same as above. If you’re established but feel like you’re at a pleateau, or feel on the verge of something different, it’s time to break some taboos.

Q: I’m not a coach. Is this program right for me?

The program is designed for all entrepreneurs who do online marketing, not just coaches.

Admin FAQs

Q: Are there live calls with Simone?

There are five 90-minute live calls via Zoom with Simone for coaching and Q&A on the teaching material; the schedule is staggered so that members around the world can join live. Even though calls are optimized for different time zones, EVERYONE is welcome to every call they can attend live. You can view the schedule of calls here.

Q: Will the calls be recorded?

Yes, they will be recorded and the recordings will be available in perpetuity.

Q: What if I can’t make the live calls?

The live calls aren’t where the bulk of the activity happens. The Truth or Dare Game Book is where most of the teaching is: you get the prompts and guidelines for the daily work there, and the online community is where you’ll get real-time support and camaraderie (plus, Simone will be hanging out there daily). Live calls with Simone are just one form of extra support. That is all to say, no worries if you can’t make the live calls; as I said above, the calls are recorded.

Q: Are you going to offer this again? Will the course be available to purchase later? 

A: We have no plans to offer the course live again, but you will be able to purchase the self-study version any time after the live program ends.

Q: When’s the deadline to join? 

A: There is no deadline. You can join the course at any time, and once the live course ends, you will be able to purchase this self-study version anytime. The price will remain the same.

Q: How long will I have access to the course material? 

A: You’ll have lifetime access to the course via our course portal, Kajabi.

Q: How long will I have access to the Facebook group?

A: The Facebook group will only be open for the duration of the live course. It will close after April 24, 2025. Members admitted by that date will continue to have read-only access after the group closes.

Payment FAQs

Do you have a payment plan? Do you offer discounts or scholarships? 

No, not for this course. Please know that we don’t believe in FOMO… we trust that you will instead join us if/when the time is right.

Do you accept PayPal? 

Unfortunately, we can’t accept PayPal. We do accept Zelle, Wise, and bank transfers, in addition to debit and credit cards. If you would like information for any of those options, please contact us at support@simonegraceseol.com.

Is this available for free to members of HOME? 

No, this is a separate purchase. 

Are you offering a money-back guarantee for this course?

No — all sales are final.