How To Write Specific Copy
Tired of posting content that gets lost in the noise?
Frustrated that your perfect clients scroll right past your offers?
The problem isn't you… or your offer. It's that your words aren't connecting. You want to write copy that makes your Right People feel deeply seen and loved… not “marketed to.”
Listen, whenever I talk about the importance of being SPECIFIC in your copy, I get asked:
"But Simone, I work with all kinds of people! I don't want to let anyone feel left out if I get too specific!"
"How can I be specific in talking about my offer when I can never tell in advance what kind of outcomes people will get? My work is too esoteric / soulful / nonlinear and there's not ONE thing it leads to!"
I got news for you.
You can STILL write very specifically… even if you serve many different kinds of people, and do work that is super nuanced and hard to pin down into a neat little elevator pitch!
Your copy can still cut through the noise, help people feel deeply seen, and inspired to take action.
So… what does it take to get responses like: "I FEEL SEEN AND ATTACKED IN MY SOUL AND I NEED WHAT YOU'RE OFFERING BECAUSE HOLY WOW NO ONE HAS EVER SPOKEN TO MY EXPERIENCE THIS WAY."???
That’s exactly what I am going to teach you, in the following four parts:
The Zone of Knowing - How to tap into your creative genius (hint: it's NOT by sitting at your desk trying to "think" of good copy, or trying to follow expert guidelines)
The Three Clarifying Questions - The annoyingly effective questions that transform vague writing into copy that punches people RIGHT in the feels (but, like, in a good way)
The Tiny Transformations Method - My secret for making people salivate for your offers without constantly having to say "buy this! buy this! buy this!"
The Keys to Connective Marketing - Why most copy fails to connect at a deep, unconscious level… and how to write from a place that's actually true to who you are
And I'm going to teach this in a way you've never heard before — a way that will make sense to your brain and easily sink into your nervous system, even if most 'copy' rules and frameworks bum out your soul and hurt your head.
a screenshot from the class!
What you get:
The full class replay (so you can rewatch when you're having a copy crisis) — with ASL interpretation
All the class slides
The Book of Prompts - a collection of powerful writing prompts so you never stare at a blank page again
Simple plug-and-play templates so you can start writing specific copy, like, 2 minutes after the end of class
By the end of this class, you will feel like "specificity is my bitch and I know how to use it to sell anything!"
This class is for you if…
You've been posting regularly but hearing crickets in response
You struggle to explain what makes your work different — even though you know it totally is!
You've taken other copywriting courses but found them too rigid or formulaic
You ever stared at a blank screen thinking "I know I have something important to say, but HOW do I say it?"
You won't be learning theoretical frameworks that will give you a headache to apply to your reality. You won't be taking notes that you'll forget about tomorrow.
Instead, you'll see exactly how to write copy that you can FEEL actually carries the magic of what you do, leaps off the page, and straight into hearts.
All for just $25. Oh, and here’s what students are saying….
“It was the best $25 I’ve ever spent on anything for my business.” — @itscaradempsy
“This was easily worth $5K” — @maiabcommunicationsorceress
“After the class I said to myself, how was that only $25?” — @coachamandaconnell
Click the button below to get instant access to the class replay and all materials. In just two hours, you'll have the skills to write copy that makes your perfect people feel genuinely seen and understood.
