“Home is not where you were born; home is where all your attempts to escape cease.”
— Naguib Mahfouz
Imagine sinking into your comfiest couch, cradling a mug of your favorite tea. Your knee is covered by a beautiful hand-knit blanket, made by someone who makes you feel safe and adored. When you look around the room, you see photos and mementos of your most cherished memories.
Oh, and there’s a really yummy smell wafting from the kitchen…
End scene. Now, what if I told you, being in your business can feel like this? Moreover, what if I told you, this feeling is fully available to you in:
the way you create and deliver your offerings
the way you market and sell
and the way you earn, spend, save, and give your money?
This is where your business has the most long-term profitability. This is where your offers are the most magnetic. And this is also where you can have the most powerful impact you can have on the world.
You are never more creative and powerful than when you are at home with yourself.
Hi, I’m Simone. I’m your ally in building a business that feels like a comforting sigh in your body.
You might wonder what it actually looks like to “feel at home in your business.” Here are some of the ways this has looked for ME:
burn down multi-million-dollar products without a second thought (or a plan for what’s next) the minute I realized it was no longer aligned… with deep trust and steadiness in my steps
create a body of work that continues to pivot and evolve dynamically, and yet… gathers more and more aligned allies and students year after year
run a business that creates a beautiful income for me and my family, while smashing through every label or box anyone’s ever attempted to put on it
allow myself to learn, iterate and grow in public without a shadow of shame
gather a community of intelligent, curious, creative people around me who truly “get” me and my mission, and continue to support me and buy from me — no matter what unconventional move I make
live out my commitments to community without fear or scarcity — whether it’s in the form of speaking truth to taboo and shame-ridden topics, creating radically class-equitable pricing systems and scholarships, or conducting bold experiments with giving back to mutual aid and humanitarian relief each year
to be sure, Not everyone is built the same.
Your genius and priorities are different. And how you touch the world with your gifts will be different from the way I do, or the way anyone else does. My wish is for you to be equipped with the perspective, skills, and practices to find YOUR way home.
All things considered, building a profitable business isn’t actually that hard, or rare. People do it everyday with a combination of some privilege, some foundational skills, a little luck, and a good bit of elbow grease.
But you know what’s RARE? A profitable business that:
you do NOT burn out from year after year, decade after decade
has room for you to evolve, die and be reborn again and again
is a living manifestation of your values
and leaves a legacy of liberation in the world
Now, that is rare.
People think it’s hard. And it can be. But not when you’re doing the work that we’re going to do together.
HOME members say…
HOME offers tiered, class-equitable, pay-what-supports-you pricing.
What we study at HOME:
Joyful marketing
Spiritual and pragmatic strategies for starting a business, creating a working offer, selling to your first paying clients, and growing it to an abundant and sustainable living for you
Bringing more joy, wholeness, and sustainability to an established and advanced business
Skillfully walking through business or identity transitions
Resting as a human right, activism, spiritual practice, and business strategy (we take naps and sabbaticals very seriously!)
Creating space for everything that is unpalatable, “un-marketable,” non-capitalism-friendly, ugly, ill, decaying, dysfunctional, raging, inconsistent, dirty, and taboo in you, and creating a home for those places in your business (if your full humanity doesn’t belong, none of us can fully belong)
Making more money! A LOT more money!
And when making more money is NOT what your spirit is asking for, intentionally and strategically making decisions to hold your income steady or even decrease your income
Answering the call towards intentional destruction in business, and finding the inherent richness, orderliness, and beauty in them
Grappling with the dark side of power, rank, and hierarchy dynamics, and learning to occupy and carry your power cleanly and responsibly
It takes a little un-learning of old ideas, and the learning of new skills to feel at HOME in your business.
When you’re fluent in these new home-ing skills, here’s what happens:
You are no longer tempted to look to business gurus and marketing experts, and fall into endless cycles of personal development consumerism
You feel grounded by an integrity that does not bend to greed, fear, shaming, or flattery
You easily inspire trust from others because you exude that integrity
You’re able to access the courage that enables you to make radical decisions to dismantle oppressive systems, whether it’s updating what’s “working” but no longer spiritually or ethically aligned, building in more accessibility into your business, or funneling your money directly toward community healing…
AND, all at the same time, you’re able to create a living that supports a beautiful life for yourself and your loved ones, and allows you to leave a legacy that is meaningful to you
This work is for you whether you’re an artist, writer, coach, therapist, activist, spiritual worker, healer, community organizer, or non-profit leader.
This work is for you whether you’re dreaming of starting a business for the first time, or have 800,000 followers and millions of dollars flowing through your bank accounts.
Because it will take all of us.
HOME offers tiered, class-equitable, pay-what-supports-you pricing.
Pragmatic Details
So, what do you actually get when you come in? Below is what you will have lifetime access to.
(Important note: when I say ‘“lifetime access,” I don’t mean that things will stay the same for a lifetime. The only thing I can guarantee about my offers is that they will evolve! But whatever iteration of this container + community happens next, you’ll be invited to come with me.)
(1) Access to ALL current and teaching content I create for this container
Get immediate access to all previous coaching call recordings, as well as existing teaching modules on creating a customized business map, copywriting, non-mysterious and non-gimmicky sales, creating group programs, and practicing allyship through business.
You will also get access to all future events and teaching content created for HOME. (There is new stuff every single month.)
(2) Weekly conversations with Simone
According to many of our members, this is the most magical part of the program. The schedule of Zoom calls are set monthly and be made available in advance. We will hold calls at different times on different weeks to make it possible for those with different commitments and time zones to participate live.
(3) Facebook community
We have a Facebook community that, according to many members, is truly exceptional because… when I say community, I don’t mean “a random mishmash of people who bought the same program.”
I mean a real fucking community, where people know and give a genuine shit about each other, check up on each other, co-regulate skillfully, and love and support the ever living heck out of each other through all the ups and downs, growth and decay, celebrations and mournings of life and business. Honestly, it’s kind of a minor miracle, but we have it.
I am very active in there most days, facilitating and teaching and loving on you in real time.
We are also a space that honors and celebrates the wisdom and lived experiences of people of color, neurodivergent humans, disabled humans, and those from non-Western, non-dominant cultures, spiritual traditions, and geographies.
(4) Exclusive invitations to special events
They don’t happen all the time. But when they do, they are a surprise, and totally magical.
Pricing
HOME offers tiered, class-equitable, pay-what-supports-you pricing for lifetime membership.
We believe that pricing doesn't have to be a weapon of classism: it, like marketing, can and should be a joyful act of service that creates stronger communities. Our model is inspired by the Green Bottle Model from Worts + Cunning.
We also want to help to create a conscious, intentional and value-aligned culture of payment. Please read the following criteria and determine which price is appropriate for you:
$3500
If you have access to financial security, own property, or have personal savings;
if you are able to pay for "wants" and spend little time worrying about securing necessities in your life;
if you have economic privilege and power in our community, this price is for you.
By choosing this price, you are “paying it forward” and contributing to a more equitable world by supporting course access for those with less.
$2500
You may be paying off debt or working to build savings, but you also have access to steady income.
You do NOT spend most of your time thinking about meeting basic needs such as food, shelter, medical care, child care, etc.
Making this investment might mean you might have to cut back on some discretionary spending in your life (such as going out to dinner, buying coffee, buying a new outfit, or going on vacation), but the sacrifice is short-term, and will not harm you in the long term.
$1000
You have access to basic needs such as food, housing, and childcare, though sometimes it may feel difficult.
You are able to put away money each month to save up to be able to pay for the program, but the middle tier price would mean that you have to save for longer than 12 months.
Don’t have a debit or credit card? You can still join HOME today (pay in full option only) with a Wise or wire transfer. Click here to email our support team to set that up.
Please be mindful that if you opt into a lower price when you can truthfully afford a higher price, you are limiting access to those who truly need the gift of financial flexibility. If buying this course means making short-term sacrifices, having to get creative, or asking others for financial support, but does not actually jeopardize your safety, we ask that you use those resources before using the sliding scale, which will limit opportunities for others.
You being honest about your financial situation helps us to grow a healthy and sustainable community.